Online promotions are often one of least
used marketing tools on a Web site. Not because they are ineffective,
but because they are not well understood. e-agency can help define
what type of online promotion might be right for your organization.
Just as promotion has a place in your offline marketing mix, so
does online promotion have a place in your online marketing mix.
The big advantages are that promotions online are substantially
less expensive and much quicker to execute and measure.
common uses
Using an e-mail promotion
to drive people to a micro site
Win-a-prize for signing up
for an online newsletter
Gift certificates
Sales racks on e-commerce
sites
Offering "White papers"
involving e-mails which result in qualified leads
E-mail coupons
Micro sites involved with
an offline promotion
For more information on this service, contact Dave
Dunn at .