online newsletters

Many organizations and companies send monthly or quarterly newsletters as a service to their members, or to market to prospects. Printed newsletters have been a staple in marketing communications programs for years. Most of these will eventually be replaced by an online version.

Online HTML newsletters in color and with interactive links are becoming extremely popular for several key reasons:

	They are environmentally correct
	You save on printing
	You save on postage
	They are quicker to produce and send
	The interactivity with an organization’s Web site gives the newsletter an added dimension, particularly in the area of e-commerce.
	You can easily send a version to a friend

current publisher
If you currently produce a printed newsletter we can help you easily convert it to an online version. All you need to do to start is build an e-mail database from your current subscriber list. We can help build and host your e-mail database and manage it for additions and deletions.

new publisher
If you don’t currently publish a newsletter let us design and write one for you. Our designers and editors have years of experience doing both offline and online newsletters.

With the cost of publishing reduced dramatically almost every marketing communications program should include one.

Some examples of organizations who can benefit from an online newsletter include:

	Membership Associations
	Professional services firms
	Public agencies
	Financial services firms

For more information on this service, contact Jack Lyness at