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Advertising in e-publications can mean either
two things. You can buy advertising space in another publisher's
e-mail newsletter to target their audiences or you can advertise
in your own company's e-mail newsletter. Your ad can be use either
in text or in graphic to attract your subscribers. However, the
most preferred medium of e-publication is text. The advertisement
is normally between five to six line description. The various advertising
on e-publication can be from encouraging them to visit your Web
site to placing an order. Before advertising via e-mail newsletter,
you need to determine your target audience, what message you would
like to place, and what type of publications you want to send to
that will reach your target customer.
benefits
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Reliable and effective |
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Able to reach a specific audience |
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Cost-effective |
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More qualified prospects will
find your site thus reducing the sales cycle time. |
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It is said to be the 'fastest
growing segment of online advertising industry'. |
For more information on this service, contact
Jack Lyness at
jlyness@e-agency.com.
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