banner ads

Producing and placing banner ads in subject-specific Web sites is one of the most effective strategies for advertising online. Banner ads usually consist of a graphic image with text and sometimes animation displayed on a Web page. Banner ads can help your company promote your brand or service to a selected audience. You can target a demographic, physiographic, or geographic audience. Banner ads are a simple yet effective way to reach new customers. Because of the Internet’s reach a banner ad is one of the most cost-effective ways to advertise for a small business. Even though the click-through rates are below 1% the costs have come down substantially over the last several years to reflect their current performance. In addition, today you can buy advertising space on many of the online networks based strictly on performance. You can pay based just on click-through or for specific actions taken.

The ability to click through on a banner provides users tracking statistics that prove to be extremely effective in the ROI analysis of your online advertising campaign.

Online banner advertising comes in many sizes and shapes. The best size for you is determined by your advertising objective, your creative strategy and the space available on the publishing site.

Chart of Approved IAB Sizes

For more information on this service, contact Dave Dunn at
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