advertising in e-mail newsletters

More and more Web users are subscribing to e-mail newsletters based on subject matters that are relevant to them. Advertisers can take advantage of reaching these highly targeted users by advertising within these e-mail newsletters. For example, a Web user who is interested in adventure racing might subscribe to an e-mail newsletter focusing on that particular sport. A company that offers products or services geared for the adventure racer could then take advantage of reaching thousands of potential customers by integrating a text or graphic ad within that newsletter.

Ads in e-mail newsletter usually have creative restrictions. For example, some only accept text ads. The good news is they are a whole lot less to produce than multi-layered animated banner ads.

e-agency can work with you to select just the right newsletters to include in your online marketing campaign. We can also prepare and test your ad for maximum response.

For more information on this service, contact Jack Lyness at jlyness@e-agency.com.