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Put very simply, your brand amounts to what people think of your business. It has a specific value, called brand equity, which can be a substantial part of the worth of your business. Branding is the practice of using a wide range of tools, including your Web site, to influence customers' perceptions so they choose your product or service versus others.
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"Branding: The 6 Easy Steps"
Dave Dunn, CEO of e-agency, has synthesized 30 years of professional, hands-on experience with branding into a simple, easy-to-understand guide aimed specifically at helping executives, from small businesses and non-profit organizations to large corporations, develop and manage their brands. Branding: The 6 Easy Steps makes basic branding simple, complete with three new concepts, worksheets and a glossary of 125 terms to help you. |
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PURCHASE BOOK
LOOK INSIDE
 View table of contents
View preface and intro
DOWNLOAD WORKSHEETS
Market Analysis
Brand Architecture
Points of Differentiation
Brand Positioning
Target Audience
Brand Traits
Perceived Quality
Brand Credentials
Brand Message
Marketing Comm.
Employee Involvement
Brand Measurement
All Worksheets
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Testimonial
“This is the absolute best “practical” guide to branding I’ve read. There are several very good branding books available today…But Branding: The 6 Easy Steps provides a clear, succinct process for actually building and managing a brand–replete with worksheets and other tools for effectively managing a brand in any organization. The 18 building blocks of brand architecture alone are priceless!”
Executive Creative Director
Silicon Valley hi-tech entertainment company
About the Author
Dave Dunn is founder and CEO of e-agency, Inc., the award-winning interactive marketing
communications firm located in the San Francisco Bay Area. He has spent more than 30 years as a branding professional working for start-ups, Fortune 500 firms and non-profit organizations. Read more...
Need more than a practical book on branding?
Do you need an expert to guide you through the whole process, or just part of it?
We can help.
Contact: John Nunes, (510) 496-2349 or branding@e-agency.com
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