Dianne Newton-Shaw is a creative thinker. Talk with her about marketing a company or product and in no time at all she'll come back with inspired ideas on how to make it stand out in a crowded marketplace. From making an art gallery the centerpiece of a successful pharmaceutical campaign, to turning tulips into the talk of the town to create a buzz about doing business in Holland, Dianne looks at how all the pieces fit together to create the big picture.  

At e-agency, Dianne spearheads strategic planning and execution of PR and marketing programs for business-to-business, travel and tourism and real estate accounts.  Her work also includes working with journalists, writing in-depth news materials, Web sites, ads, annual reports and collateral materials. Dianne's clients include Shorenstein Realty Services, Warmington Homes California, Guam Visitors Bureau and the American Iron & Steel Institute.

Her portfolio is full of examples of award-winning marketing campaigns that she's directed. In each, no matter the size of the program, the elements are thoughtfully integrated with an eye for style and substance. She cuts quickly to the heart of a situation to provide insightful strategic counsel, a skill that e-agency's clients have come to rely on.

Before joining e-agency Dianne managed marcom programs at Richardson, Myers & Donofrio Advertising in Baltimore, Maryland, and Fletcher Mayo Associates in Atlanta. She also directed media relations for the Medical College of Virginia. Dianne also had a hand in communication programs for the Dupont Company, Zeneca Professional Products; VIPS Information Systems, The Baltimore Orioles, Cal Ripken's literacy organization Baltimore Reads, Inc.; and the Maryland Food Bank.

Dianne holds a bachelor's degree in public relations from Georgia Southern University and a master's degree in communications with a minor in sports marketing from the University of Tennessee at Knoxville.

As an avid traveler and lover of interior design. Dianne's creative instincts spill over into her life outside of the office. And the more imaginative the trip or design, the better. 

contact Di
510.496.2352
AIM: diannenewtonshaw
dnshaw@e-agency.com